WEAll Scotland launches new strategy to accelerate Scotland's transition to a Wellbeing Economy

New three-year strategy will focus on building public understanding, strengthening the movement for change and increasing the influence of Wellbeing Economy ideas.

The Wellbeing Economy Alliance (WEAll) Scotland has today launched its new Strategy for 2026–29, setting out how the organisation will work with members and partners across Scotland to help build an economy that delivers good lives for all within planetary boundaries.

The strategy comes at a time of growing debate about how Scotland measures economic success and whether traditional measures of economic growth adequately reflect people's quality of life, the strength of communities or the health of the natural environment.

WEAll Scotland argues that Scotland's economy should ultimately be judged by whether it enables people to live good lives, in thriving communities, within the limits of our planet.

Over the next three years, the organisation will focus on three strategic goals:

• Mobilise the movement – connect and support the people and organisations across Scotland working to transform the economy, and create more opportunities for collective action.

• Change the narrative – make the Wellbeing Economy easier to understand, why Scotland needs one and what it could mean in practice for people's lives.

• Amplify and advocate  – build support for Wellbeing Economy approaches among decision-makers and help turn ideas into meaningful policy and practice.

  
  

The strategy recognises that lasting economic change requires more than individual policy interventions. WEAll Scotland will work across policy, communications, research, influencing and movement-building to help change policy, shift the stories Scotland tells about its economy and strengthen the movement working for change.

Lisa Hough-Stewart, Director of WEAll Scotland, said:

"Our economy should have a simple purpose: to enable everyone to live a good life, in thriving communities, within the limits of our planet.

"Across Scotland, there are already people and organisations developing new ideas, challenging established ways of thinking and showing that better ways of doing our economy are possible.

"Our new strategy is about how WEAll Scotland can keep connecting and strengthening that work.

"Over the next three years, we'll focus on building an understanding of what a Wellbeing Economy means in practice, strengthening the movement working for change and making sure these ideas have greater influence over the decisions that shape Scotland's future.

"No single organisation can transform our economy. That's why working with our members and partners, and building a strong movement for change, is at the heart of this strategy."

The Strategy 2026–29 will provide the framework for WEAll Scotland's work over the next three years, including its engagement with policymakers, research and communications, membership activity and collaborative projects.